Graycells develops B2B and B2C e-commerce solutions that are fully integrated with a company's existing business systems. We help businesses realize results from their e-commerce initiatives by building the framework, systems, tools, content, and compelling interface design required to empower customers to complete purchase transactions with ease and confidence. Our team is capable of handling all aspects of e-commerce strategy and development, including end-to-end security, distributed transaction processing and integration with online payment, order processing, content management, and customer relationship management systems.

We minimize the impact of an e-commerce solution on the traditional aspects of an enterprise by building projects with the company's existing infrastructure and internal resource requirements in mind. Our technical architects carefully examine a company's systems, making recommendations on the hardware and software required for the customized solution, providing input on "buy vs. build" decisions, and determining how the required third-party components will be integrated into the e-commerce application.

Graycells ensures that companies will be able to offer secure transaction processing online in order to win the confidence and loyalty of customers. We take advantage of the latest Internet security standards, including 128-bit SSL encryption, as well as emerging credit card processing standards such as SET. Our application services group ensures that systems are continually monitored and protected from security breaches, and that issues are managed from detection to resolution without any traffic interruption.

Internet technologies have presented businesses with greater opportunities to interact with and sell to customers directly, while presenting new challenges in maintaining the consistency of customer service across online and offline channels. Graycells works with companies to manage the cost of providing service and support to customers through multiple points of interaction. Based on a company's internal resources, the nature of its e-commerce initiatives, and the needs of its customers, Graycells develops an integrated customer support infrastructure that will enable the company to manage service costs, maintain the quality of customer interactions, and capture valuable transaction data both online and offline.